While we have been sold the idea that niche-ing can be rigid, restrictive process. Where if you don't go down to the last little detail of your audience or the problem you solve you are doing something wrong. I want to give you 'permission' to see it from a slightly different perspective.

Niche-ing is just a tool, strategic maybe but just a tool, and only a part of the equation at that.

Now before anyone gets offended, let me be clear. I am not saying niche-ing is NOT important, it is.

What I am offering here is an alternative way to look at it, so that both you and your potential clients get to experience a more expansive, and freeing process and leave room for evolution and growth.

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