263 – The Lightbulb Moment: Microsoft’s Vision for AI and its Partners

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Ultimate Guide to Partnering®

Vince Menzione - Technology Industry Sales and Partner Executive

100 episodes

1 month ago

Vince Menzione, a former Microsoft Executive and Channel Chief, brings his unique voice to this top-rated partnership and ecosystem podcast. Ultimate Guide to Partnering® is where technology leaders learn from the top technology business and partnership thought leaders to unlock the leadership lessons, best practices, and learnings to help you thrive and survive in the age of rapid digital transformation. Vince applies deep B2B and partnership experience driving multi-billion dollar businesses to achieve optimal results with technology giants like Microsoft, Google, AWS, and Salesforce. Each episode is packed with learnings to help grow the business and your career as a technology partnership leader in the decade of the ecosystem.

All content for Ultimate Guide to Partnering® is the property of Vince Menzione - Technology Industry Sales and Partner Executive and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

263 – The Lightbulb Moment: Microsoft’s Vision for AI and its Partners

Ultimate Guide to Partnering®

22 minutes 13 seconds

4 months ago

263 – The Lightbulb Moment: Microsoft’s Vision for AI and its Partners

Cyril Belikoff at Ultimate Partner LIVE in Redmond, WA

Unlock the secrets to explosive growth in the digital landscape!

Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/

Check Out UPX: https://theultimatepartner.com/experience/

Is your business ready for 2026?

Welcome back to the Ultimate Guide to Partnering® Podcast.

I’m excited to bring you even more from the Ultimate Guide to Partnering®—and this one’s straight from the main stage at Ultimate Partner LIVE at Microsoft’s Conference Center in Redmond.

If you haven’t been in the room yet, these events are something special. The energy, the insights, the access—it’s where strategy meets execution, and the partner community comes alive.

In this episode, we feature a powerful session with Cyril Belikoff, Microsoft’s new leader for Marketplace, who joined us to share his bold vision for the future.

Cyril dives into:

* The “lightbulb moment” around AI and why it changes everything

* How Microsoft is mainstreaming the Marketplace as a core GTM motion

* What partners need to know about incentives, MCAPS priorities, and the rise of multi-party offers

* And how the shift to AI and ecosystem selling is redefining what success looks like in this era

We’re curating the very best of these moments—fireside chats, expert panels, and executive insights—so you can stay ahead of the curve and fully aligned to where Microsoft and the industry are heading.

And this is just the beginning.More sessions. More voices. More of what you need to know.

If you’re not yet part of the UPX Community, now’s the time to join us. Access exclusive content, events, and strategies that keep you in front of what’s next.

Thanks for being on this journey with us.— Vince

https://youtu.be/yIfT1HZriGQ?si=yq_hIvNSp1pvrWtS

Key Takeaways:

* AI adoption is creating exponential opportunities for partners, with leading customers seeing 10x ROI in just over a year.

* Microsoft's marketplace is centralizing digital transactions, incentivizing co-selling, and simplifying procurement for customers.

* Microsoft prioritizes its partners, offering the highest compensation among hyperscalers and integrating marketplace deeply into its products.

* The multi-party offer (MPO) capability is driving significant sales growth, enabling partners to collaborate effectively and increase deal sizes.

* Microsoft emphasizes a channel-led approach, empowering partners to scale and leverage the marketplace for software and application sales.

* Microsoft views the current AI landscape as a "light bulb moment," urging partners to innovate and build solutions within its ecosystem.

If you’re ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community.

At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience - where transformation begins.

https://youtu.be/s33fltuizEo

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