Building a brand sustainably can have two meanings – growth at a rate that ensures the long-term viability of a business and, also, putting sustainability at the heart of your brand. Perry Haydn-Taylor and Big Fish support businesses with both! With brands like Tyrells, Sipsmith, Gu, Yeo Valley, Charlie Bigham’s and more in their roster, Big Fish are widely considered as the brand gurus. Listen to this exclusive interview, as Perry sits down with Adam Leyland, editor-in-chief at The Grocer to discuss the expectations that brands face when starting out, the key steps to take in order to build a sustainable brand, the common mistakes brands make and much more. Interview hosted by Adam Leyland - Editor-in-chief, The Grocer Perry Haydn Taylor - Chief Stoker and Founder, big fish® This interview was originally held at Food & Drink Expo, Wednesday 9th April 2025.