🎙️ What is Creative Strategy & How UGC Creators Can Get Paid More

Join Arbel's private community (Creator5) here: https://whop.com/creator5?a=kellyb4

If you’ve been wondering how to break out of low-paying UGC deals and start charging premium rates as a creator, this episode is for you. Kelly Rocklein—Head of Performance Creative and founder of UGC Pro—unpacks the fundamentals of creative strategy: what it is, why brands desperately need it, and how you’re probably already using it without realizing it.

💡 In this episode, you’ll discover:

• The difference between a UGC creator and a creative strategist

• Why brands value creators who understand data, paid media, and ad performance

• How to upsell your UGC work with creative strategy, scripting, and iteration

• Key campaign metrics like CTR, thumb-stop rate, and view-through rate

• How to position yourself as a true creative partner—not just a freelancer

• Portfolio tips, About Me video strategies, and how to stand out to agencies and brands

🔥 Whether you’re brand new to UGC or already booking deals, this conversation will help you transform simple content creation into a profitable, sustainable business.

👉 Perfect for:

• UGC creators ready to raise their rates

• Freelancers interested in creative strategy consulting

• Marketers curious about where paid ads and UGC intersect

• Most importantly: Anyone building a profitable creator business in 2025

  
  

  Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “FLASH35” for 35% off our three video courses:

  UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout

  Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout

  Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout

  And join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35

  
  

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  Channel here 👉 https://youtu.be/1g2I5DwL-EE

  
  

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