Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)
All content for Ueber-Brands is the property of JP Kuehlwein & Wolf Schaefer and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)
Cadillac – Resuscitation without Nostalgia nor Provocation? – Interview with Uwe Ellinghaus, CMO
Ueber-Brands
35 minutes
8 years ago
Cadillac – Resuscitation without Nostalgia nor Provocation? – Interview with Uwe Ellinghaus, CMO
Uwe Ellinghaus is CMO of Cadillac and on a mission to revive this icon of American luxury. But rather than starting with automobiles, his vision of Cadillac is one of “an experience that young people associate with modern luxury, … of a brand that … Continue reading →
Ueber-Brands
Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)
