The incent revival shaking up UA with Claire Rozain

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UA Legends

9 episodes

4 days ago

UA Legends is dedicated to illuminating the journeys taken and strategies used by some of the biggest names in user acquisition - the real UA Legends. Join Adam Smart and a new titan of user acquisition every episode to hear: A variety of perspectives on the art of user acquisition Discussion about current and pressing topics in the industry Amazing behind-the-scenes stories with the secrets to their success Whether you're a UA newbie looking to level up or a seasoned pro hunting for that extra edge, UA Legends is your ticket to the big leagues. Follow us so you never miss a chance to learn

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The incent revival shaking up UA with Claire Rozain | UA Legends Ep.9

UA Legends

33 minutes 2 seconds

10 months ago

The incent revival shaking up UA with Claire Rozain | UA Legends Ep.9

Hold onto your controllers – UA Legends is wrapping up its first season with a bang! Join Adam as he welcomes Claire Rozain, the dynamic founder of Rzain Society and one of mobile gaming's most influential voices, for a journey through UA's wild evolution.

From her early days in engagement and SEO for dating apps to leading UA strategies at Product Madness, Rovio, and other great studios, Claire has expertly navigated the ever-evolving landscape of user acquisition.

Claire shares her unique insights about:

Unlocking the potential of incentivized traffic while safeguarding LTV and user quality
The resurgence of incent campaigns from the days of CPI to CPA models and rewarded apps that drive measurable value
The evolution of in-game ads, ad networks, and survival strategies for both

Get ready for an episode packed with "I was there" stories, fresh perspectives, and crystal-ball insights into gaming's future. The perfect season finale doesn't ex– oh wait, yes it does!