Buckle up for a delicious episode of UA Legends as Adam welcomes Anh Nguyen, the visionary VP of Growth at Wolt who's transforming the food delivery landscape!
Journey through Anh's remarkable evolution:
From Gaming glory to Delivery excellence
The master plan behind Wolt's transformation into a super app
Building unstoppable marketing dream teams
Crystalball insights into the future of app marketing
Discover how this UA virtuoso blends creative genius with razor-sharp efficiency to dominate the delivery app arena. Whether you're a marketing maven or a growth enthusiast, Anh's strategic brilliance will make you rethink your approach to app marketing in today's lightning-fast digital ecosystem.
Get ready for a feast of knowledge that will satisfy your hunger for growth marketing excellence!
Chapters:
(00:00) Introduction
(01:23) Getting into User Acquisition
(02:35) Transition to Gaming
(04:15) Current Role at Wolt
(06:09) Differences in Marketing Strategies
(08:09) Hyperlocal Marketing Challenges
(12:43) Building Data-Driven Teams
(17:12) Predictive Models in Marketing
(23:26) Future of Food Delivery Apps
(33:03) Advice for Aspiring Marketers
(35:14) Conclusion
Keywords:
User Acquisition, E-Commerce Marketing, Gaming Industry, Food Delivery Apps, Ang, Data-Driven Marketing, Hyperlocal Strategies, Predictive Models, Growth Marketing, Vogt, Doordash, Marketing Challenges, Conversion Rates, Data Visualisation, Engagement Strategies, Marketplace Dynamics, Holistic Attribution, Creative Assets, Super App Evolution, Industry Insights