TWWork (formerly 'This Woman's Work') is a multi-faceted career resource and content library, that has interview-based podcasts at its core.
TWWork was set-up to tackle two fundamental problems:
Because fitting into the working world is hard
For lots of us, but especially for (our main/core audience of) women who have made sacrifices for their children/families and when they try to ‘come back’ to work, (too) often find they no longer fit into a career, or indeed a role they once held dear.
But fitting in is a problem that affects not just working mothers… It has never been harder to find, fit into and thrive in the right job, which is madness. But a madness that TWWork wants to help cure.
Because the recruitment system/industry globally is outdated
... and fundamentally restrictive, and it needs a massive shake-up!
Countless talent is going under-utilised, globally, either because it can’t be ‘easily’ or ‘conveniently’ found, or because recruiters only want to look for linear candidates that fit into predetermined boxes.
Or, because more and more AI and tech-based recruitment solutions think they can find the ‘right’ people via data and coding algorithms, which ignore everything special and unique about a person.
This is a human problem and we are going to ‘cure it’ in a human way.
Hosted on Acast. See acast.com/privacy for more information.
TWWork (formerly 'This Woman's Work') is a multi-faceted career resource and content library, that has interview-based podcasts at its core.
TWWork was set-up to tackle two fundamental problems:
Because fitting into the working world is hard
For lots of us, but especially for (our main/core audience of) women who have made sacrifices for their children/families and when they try to ‘come back’ to work, (too) often find they no longer fit into a career, or indeed a role they once held dear.
But fitting in is a problem that affects not just working mothers… It has never been harder to find, fit into and thrive in the right job, which is madness. But a madness that TWWork wants to help cure.
Because the recruitment system/industry globally is outdated
... and fundamentally restrictive, and it needs a massive shake-up!
Countless talent is going under-utilised, globally, either because it can’t be ‘easily’ or ‘conveniently’ found, or because recruiters only want to look for linear candidates that fit into predetermined boxes.
Or, because more and more AI and tech-based recruitment solutions think they can find the ‘right’ people via data and coding algorithms, which ignore everything special and unique about a person.
This is a human problem and we are going to ‘cure it’ in a human way.
Hosted on Acast. See acast.com/privacy for more information.
There is undoubtedly A LOT to unpack here, and we barely scratched the surface with Gemma, so this is likely a first of many chats like this, with many different guests.
Our main focus, given Gemma's job as an IP and Trademark attorney, was to discuss Ai's impact on OG creators... The people that shot the images to start with; that established the design trends; that wrote the informative copy; that OWN the copyright and design rights to original content that Ai mines and harvests to create something new. Because 'in theory', it does create something new. It does what designers and writers have been doing for generations - taking inspiration from others - copying others to some extend (sometimes quite literally, hence why Gemma even has a job), and homogenising it into something new.
The main issue we therefore discuss with Gemma, is 'how new' is new. Because the level of 'new' and the originality of the end product is what impacts copyright, as Gemma explains eloquently.
Enjoy Break Room 9.
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** Music used is under licence by TWW from Audiio.com. Licence # 7923362230 **
** Music played under licence from PRS For Music: Licence number: LE-0035665 **
Hosted on Acast. See acast.com/privacy for more information.