
In Episode 6 of Two Tokens Short, Robert De La Rosa and Mitchell Newberger sit down with Juan Manuel Torres, Co-Founder of Tripping Animals Brewing Co., to explore how a basement hobby in Caracas grew into one of Florida’s most talked-about breweries.
Juan shares what it takes to scale production in a competitive market, why Florida is the brand’s main focus, and how his team balances tradition, creativity, and new trends like hazy IPAs and fruit-forward sours. Along the way, he opens up about the challenges of distribution, the economics of craft brewing, and how trust between co-founders keeps the vision moving forward.
We dive into how AI is already supporting their work — from emails and label ideation to recipe brainstorming — and where it could play a bigger role in forecasting, demand planning, and freeing up time for growth.
Topics we explore:
The origins of Tripping Animals: from Venezuela to Wynwood to Oakland Park
Florida-first expansion strategy vs. chasing national distribution
Lessons learned from building a brand and culture that fans truly connect with
Brewing trends: hazies, sours, clarified fruit beers, and the balance between chasing vs. creating
Practical AI use cases for breweries (today and tomorrow)
What it takes to survive and thrive in a shrinking craft beer market
From hops and barrels to algorithms and investors, Juan shows us how passion, culture, and strategy mix to keep the taps flowing.
✨ Insert Coin, Unlock Conversation.