EP 29 - Only ONE logo option? - with Waldemar Perez

This week’s episode I’m chatting with fellow branding designer Waldemar Perez from San Juan, Puerto Rico, about the impact that presenting only one logo option to his clients has made on his design process.

I’m very aligned myself with Waldemar’s strategy to only show client’s one finished concept when it comes to logo design. As it limits confusion because choice is taken off the table. But we also cover how to ensure that it’s the right move and some of the things to be aware of or at least frame well in a client’s mind when taking this approach, so that expectations are on par between all parties.

To connect with Waldemar find him on Instagram: https://www.instagram.com/walde_brands

For more info about this podcast head to: gdaydesignlife.com

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