David Tannenbaum (Associate Professor of Management at the University of Utah) joins the show to talk about one of Yoel's favorite papers: a massive field study of honesty in 40 countries that had some unexpected results. We talk about the promises and pitfalls of field studies, what happens when your results are not at all as expected, and how to deal with going viral (in a bad way). Also, we talk about our recent hiking trip and David actually drinks two beers.
Special Guest: David Tannenbaum.
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