In this episode of Two Pixels Off, Mike Janda and Brad Hussey discuss the critical concept of opportunity lifetime value for creative entrepreneurs. They delve into the importance of evaluating potential long-term value of clients and projects instead of focusing solely on immediate project sizes. The conversation includes real-life examples, strategic insights on client relationships, and the role of data-driven decisions in business growth. Mike and Brad also touch on the pitfalls of setting minimum project sizes without considering broader opportunities.   ******* About Two Pixels Off (Podcast)Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!Learn More: https://twopixelsoff.com *******Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.Learn More: https://wixstudio.com ******* Connect with Mike JandaWebsite: https://michaeljanda.comCommunity: https://morecreativeacademy.comInstagram: https://instagram.com/morejandaYouTube: https://youtube.com/morejandaLinkedIn: https://linkedin.com/in/morejandaCourses: https://morejanda.teachable.com ******* Connect with Brad HusseyWebsite: https://www.bradhussey.ca/Community: https://creativecrewcommunity.com/X: https://twitter.com/bradhusseyFacebook: https://facebook.com/bradhusseyLinkedIn: https://linkedin.com/in/bradhusseyInstagram: https://instagram.com/bradhusseyYouTube: https://www.youtube.com/@CreativeCrewCommunity