Two Beats Ahead Live! Is a podcast inspired by the book of the same name, “Two Beats Ahead: What Musical Minds Teach Us About innovation.” In the book my co-author and I look into the musical minds of entrepreneurial artists and creators like Pharrell, T Bone Burnett, Imogen Heap and Hank Shocklee. When I moved to Iceland I was blown away by the ingenuity and creativity of so many people I met. They all could have been in our book too! This podcast felt like the best way to share their stories with the world.
Two Beats Ahead Live! Is recorded in front of—you guessed it—live audiences in Iceland. Recording in nontraditional spaces creates an immediate energy that a quiet studio just can’t deliver. The trade off is that you may occasionally hear a passing car, a crying baby or even some microphone interference. But these sounds only add to the vibe and never get in the way of the conversation.
If you want to learn more about the creative process, and how creative mindsets lead to entrepreneurial behaviors, then this podcast is for you. And of course, check out our book too, written by me, R. Michael Hendrix, the former Global Design Director of IDEO, and Panos A. Panay, president of the Recording Academy, presenter of the GRAMMYs.
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Two Beats Ahead Live! Is a podcast inspired by the book of the same name, “Two Beats Ahead: What Musical Minds Teach Us About innovation.” In the book my co-author and I look into the musical minds of entrepreneurial artists and creators like Pharrell, T Bone Burnett, Imogen Heap and Hank Shocklee. When I moved to Iceland I was blown away by the ingenuity and creativity of so many people I met. They all could have been in our book too! This podcast felt like the best way to share their stories with the world.
Two Beats Ahead Live! Is recorded in front of—you guessed it—live audiences in Iceland. Recording in nontraditional spaces creates an immediate energy that a quiet studio just can’t deliver. The trade off is that you may occasionally hear a passing car, a crying baby or even some microphone interference. But these sounds only add to the vibe and never get in the way of the conversation.
If you want to learn more about the creative process, and how creative mindsets lead to entrepreneurial behaviors, then this podcast is for you. And of course, check out our book too, written by me, R. Michael Hendrix, the former Global Design Director of IDEO, and Panos A. Panay, president of the Recording Academy, presenter of the GRAMMYs.
For the eighth Two Beats Ahead Live!, author R. Michael Hendrix interviews Siggi Baldursson, the renowned drummer and music executive, best known as a founding member of The Sugarcubes. He plays a key role in promoting Icelandic music globally, recently as managing director of ÚTÓN (Iceland Music), where he helped launch initiatives like the Icelandic Music Export Fund and the Record in Iceland program.
In this episode, Siggi discusses the connection between the growth of tourism in Iceland and its impact on Icelandic music. He shares that the Sugarcubes began as a joke, albeit one that “blew up in our face!” He tells about the importance of communities as creative incubators and how Smekkleysa became this for him and his friends in the 80’s. He expands on this for other creative communities in Iceland and how relationships built in a small locale have a trust that encourages weirdness and collaboration. He also shares how the lack of knowing how to do things can actually be the secret to doing something exciting and new, which was especially important to the early post-punk scene in Reykjavik. Finally he shares about the changing nature of the music business and how new innovations are helping artist find audiences.
Two Beats Ahead Live!
Two Beats Ahead Live! Is a podcast inspired by the book of the same name, “Two Beats Ahead: What Musical Minds Teach Us About innovation.” In the book my co-author and I look into the musical minds of entrepreneurial artists and creators like Pharrell, T Bone Burnett, Imogen Heap and Hank Shocklee. When I moved to Iceland I was blown away by the ingenuity and creativity of so many people I met. They all could have been in our book too! This podcast felt like the best way to share their stories with the world.
Two Beats Ahead Live! Is recorded in front of—you guessed it—live audiences in Iceland. Recording in nontraditional spaces creates an immediate energy that a quiet studio just can’t deliver. The trade off is that you may occasionally hear a passing car, a crying baby or even some microphone interference. But these sounds only add to the vibe and never get in the way of the conversation.
If you want to learn more about the creative process, and how creative mindsets lead to entrepreneurial behaviors, then this podcast is for you. And of course, check out our book too, written by me, R. Michael Hendrix, the former Global Design Director of IDEO, and Panos A. Panay, president of the Recording Academy, presenter of the GRAMMYs.
