Today, Jakub Remiar breaks down the Scopely-style “sticker album” collectible mechanic—popularized at scale by Monopoly Go (global April 2023)—and why it’s sweeping casual and now encroaching on mid-core. Hallmarks: time-limited albums, gacha booster packs, duplicate sinks → premium packs, and peer trading that drives massive social engagement (e.g., official trading groups). It adds perceived depth to shallow economies (soft currency + energy) without adding gameplay complexity, resets cleanly by season, and monetizes whales via “double bottom” albums (a second, higher-reward album with ~50% more rewards and exclusive cosmetics). Implementations span Royal Match (135 cards/≈60 days), Travel Town (162), Monopoly Go (~200), and mid-core experiments like Whiteout Survival and Acecraft (smaller sets, licensed collabs).
The open questions: optimal card counts, season length, and how mid-core will standardize the pattern.
What you’ll learn
How the Scopely/Monopoly Go sticker album works: time-limited albums, gacha packs, duplicate exchanges, trading, seasonal resets, and whale “double albums.”
Why this mechanic adds depth to shallow economies and boosts engagement, retention, and monetization—with examples from Royal Match, Travel Town, Monopoly Go and mid-core tests (Whiteout Survival, Acecraft).
Practical knobs: card counts (≈135–200), season length (30–60 days), guaranteed-missing pack, and social/trading ops.
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Chapters
00:00 — Cold open & why albums exploded
01:20 — The template: pages, rarities, grand prize, timebox
03:45 — Rewards & pressure: limited window, page bonuses, grand prize
06:10 — Gacha everywhere: pack sources & duplicate sink design
08:30 — Social engine: trading loops (in-clan & community)
10:20 — Seasonal resets & cosmetics: depth without UX bloat
12:10 — “Double/Grand Album” for whales (~50% more rewards)
14:00 — Case studies: Monopoly GO, Royal Match, Travel Town
17:00 — Mid-core spillover: Whiteout Survival, Acecraft experiments
19:00 — Tuning knobs: card counts (≈135–200), 30–60 day seasons, guarantees
20:30 — Actionable checklist & pitfalls
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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