In this Two & a Half Gamers solo episode, Jakub Remiar breaks down how UA product funnels and templatization dominate every major studio playbook - from River Game’s $7M/day 4X empire to Habby’s action roguelite evolution.
🔥 What you’ll learn:
The fake ad → fake game → real game funnel explained
Why River Game & Century Games are unstoppable
How Habby and Microfun perfected “Template 2.5”
Why Lilith & FunPlus are playing catch-up
How the same system fuels 4X, puzzle, and social casino genres
💬 Quote:
“Fake is the new onboarding.”
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Product Trends
00:25 Understanding the UA Product Funnel
02:46 The Evolution of Fake Ads and Games
06:37 Market Dynamics: River Games vs. Century Games
10:46 Challenges in the Forex Segment
12:41 Proliferation of Trends Across Genres
16:00 Templatization in Game Development
23:59 Conclusion and Future Predictions
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
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