In this Two and a Half Gamers special, Matej, Felix & Jakub talk with Chen Yang (Iwae) from Cocos about how mini-games on WeChat, Douyin, Alipay, and Huawei stores are reshaping the mobile industry.
🔥 Topics:
Cocos Creator powers 54 % of China’s mini-games
How WeChat’s ecosystem drives 80 % of revenue
Why IAP overtook ads (61 % → 31 % IAA)
How Douyin and Alipay monetize via e-commerce loops
OEM channels like Huawei and OPPO enter the game
Why foreign studios still can’t get ISBN licenses fast
The real UA and monetization flows behind China’s mini-game boom
Mini-games are China’s new gold rush - 600 M MAU, billions in revenue, and Cocos at the center of it.
Special guest: Chenyang Sun
https://www.linkedin.com/in/chenyangsun/
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.
Our sponsor FastSpring:
Has delivered D2C at scale for over 20 years
They power top mobile publishers around the world
Launch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special Guest: Chenyang Sun
https://www.linkedin.com/in/chenyangsun/
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Mini Games in China
04:30 Cocos and the Mini Game Market
08:08 Growth Factors in China's Mini Game Industry
10:34 Monetization Strategies and Revenue Sources
13:05 Comparative Analysis: China vs Global Mini Games
15:46 Major Platforms and Their Impact
18:20 User Acquisition and Marketing Strategies
21:04 The Role of IP in Mini Games
23:13 AI Trends in Mini Game Development
25:30 Future of Mini Games and AI Integration
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai