By collaborating with service providers, vendors and even peers, organizations can leverage brands, expertise, integrate complementary technologies and services, and gain a competitive edge in a fast-changing landscape shaped by innovation, cybersecurity threats, cloud adoption, and digital transformation.Julian Agapitos, Strategic MSP Account Manager at SonicWall speaks to the importance of strengthening and supporting relationships with Managed Service Providers (MSPs) and channel partners.Highlights include:Commitment to partner success as reflected in their tools for threat intelligence, training, and co-marketing support; helping partners grow revenue while delivering trusted protection to end customers.His journey through the tech ecosystem and why he is so passionate about helping channel leaders adopt, deploy, and maximize SonicWall’s full suite of solutions.How leadership in today’s crowded market requires problem-solving, trust-building, and empowering partners with scalable options that align with their growth.Some best practices seen among high-performing partners, as well as common challenges MSPs face when scaling.For more insight about the value of strong partnerships, visit Sonicwall.com and connect with Julian on LinkedIn. See what going the “extra mile” can do for your organization. Timestamps:[04:58] Why SonicWall[06:45] A Blueprint, Rapport & Trust [16:47] Highlight a Partner [22:57] Quickfire Questions~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup