In this episode, I sit down with Santa Fe entrepreneur and creative strategist David Lamb. From his family’s 150-year-old timber business in the Pacific Northwest to his work supporting Navajo weavers in New Mexico, David has spent a lifetime asking one essential question: How can we succeed in business without losing our soul? David’s answer comes down to three deceptively simple words—Have Fun. Make Money. Do Right. Together, we explore how those principles have shaped his leadership, his philanthropy, and his sense of identity as a “Western man.” David shares stories of rebuilding after bankruptcy, of learning humility through humor, and of finding clarity by listening to what he calls the voice of the organization. We also talk about creativity, community, and the hidden business acumen of Navajo grandmothers who run their weaving enterprises from sheep to finished rug. David reveals why he believes laughter is the foundation of resilience, why solvency is an act of stewardship, and why doing right—whether in commerce or art—is the truest measure of wealth. This conversation is both practical and philosophical, rooted in the belief that joy, prosperity, and integrity are not separate goals but parts of a single practice.