What happens when a podcast refuses to play by podcast rules? To kick off Series 4 of TV Makers, I sit down with Anthony Smith - Director of Trailers for The Diary Of A CEO - to uncover how a show once told it had “no right” to build a full-scale production has become one of the biggest podcasts in the world. Anthony takes us inside the trailer strategy that’s helped drive that success - from the must-have ingredients of a killer trailer to the tiny, deliberate beats that make people stop scr...
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What happens when a podcast refuses to play by podcast rules? To kick off Series 4 of TV Makers, I sit down with Anthony Smith - Director of Trailers for The Diary Of A CEO - to uncover how a show once told it had “no right” to build a full-scale production has become one of the biggest podcasts in the world. Anthony takes us inside the trailer strategy that’s helped drive that success - from the must-have ingredients of a killer trailer to the tiny, deliberate beats that make people stop scr...
Publicists! Often portrayed as the mysterious force behind the scenes—crafting hype, dodging scandal, and spinning gold from a well-placed quote. But how much of that is myth, and what does brilliant PR really look like in today’s TV landscape? This week we’re joined by Gem Pinkney, Director of TV at Multitude Media and a master of the campaign game. From knowing which assets will actually cut through (hint: AI might be choosing them for you…) to explaining why bringing PR in early—not just w...
TV Makers
What happens when a podcast refuses to play by podcast rules? To kick off Series 4 of TV Makers, I sit down with Anthony Smith - Director of Trailers for The Diary Of A CEO - to uncover how a show once told it had “no right” to build a full-scale production has become one of the biggest podcasts in the world. Anthony takes us inside the trailer strategy that’s helped drive that success - from the must-have ingredients of a killer trailer to the tiny, deliberate beats that make people stop scr...
