Which Decisions Drive Big Results?

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TV Advertising Blueprints: Building Brands and Driving Sales

Marketing Architects

8 episodes

2 months ago

Is TV dead? What value should I expect from a national TV campaign? Isn’t digital easier?
The truth is, there is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with a whole host of questions…
TV Advertising Blueprints is a show dedicated to answering those questions and giving you insights, strategies, and tactics to make sure your investment pays off. Because with the right blueprint, TV advertising can entirely transform your business.
So, join us as we draw on our experience and gather insights from other marketing experts to lay out winning plans for TV advertising success.

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All content for TV Advertising Blueprints: Building Brands and Driving Sales is the property of Marketing Architects and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Is TV dead? What value should I expect from a national TV campaign? Isn’t digital easier?
The truth is, there is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with a whole host of questions…
TV Advertising Blueprints is a show dedicated to answering those questions and giving you insights, strategies, and tactics to make sure your investment pays off. Because with the right blueprint, TV advertising can entirely transform your business.
So, join us as we draw on our experience and gather insights from other marketing experts to lay out winning plans for TV advertising success.

Show more...

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Which Decisions Drive Big Results?

TV Advertising Blueprints: Building Brands and Driving Sales

28 minutes

3 years ago

Which Decisions Drive Big Results?

Don’t expect small moves to drive game-changing growth. Real, meaningful change requires bold action. Launching a TV campaign happens to be one of the best bold moves you could make.
In this episode, we chat with Chuck Hengel, CEO & Founder of Marketing Architects, about TV, the complexities of modern marketing, and the importance of bold action for driving real business results. Plus, we connect with Reed Kiely, Associate Insights Director at VAB, to get a glimpse into how TV is becoming a more accessible channel for advertisers.
We discuss:
Why bold moves are the only way to drive new growth and fresh opportunities
How developing the HurryCane enabled the company to gain valuable marketing experience
Marketing Architects’ All-Inclusive approach to TV advertising
Emerging data and media-buying trends

Resources we mentioned during the podcast:
VAB’s Library of Insights

Order our new book on TV advertising: https://www.marketingarchitects.com/book
Tune into more TV advertising insights by subscribing to the show on Apple Podcasts,Spotify, or wherever you listen to podcasts.
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