Think you need a podcast, but not sure what to say into the mic? Want to post on social media, but not sure what to say?   In this episode, Chris flips the script and interviews his longtime podcast producer, Matt Haze, on what actually works—and what absolutely doesn’t—when it comes to creating content that builds your brand and gets you business. They dig into why authenticity beats polish and how to stop sounding like every other advisor on the internet.    Matt Haze is the Founder of Haze Creative, a boutique media production company that creates media brands designed to make an audience laugh and think while building a community. Over the last 25 years, Matt has done it all in media and entertainment: radio, TV, comedy and live events all around the world. Today, Haze Creative works with organizations to help them create authentic and cleverly crafted content that not only resonates with potential and current clients but helps advisors show their personality. His company not only helps with building community online but also at in person events.   Learn more about Matt at http://instagram.com/matthaze and http://hazecreative.co    Three Most Important Takeaways: Authenticity Wins: The most successful financial advisors don’t just share facts—they share who they are. People do business with people they like, and your content should make people feel like they already know you. Don’t DIY Everything: Yes, anyone can buy a mic. But if you want your content to actually drive results, outsource the production so you can focus on your voice, not editing software. Your Podcast is a Trust Builder, Not a Sales Pitch: Think of it as a conversation at a coffee shop, not a keynote. You're creating warm leads by letting people eavesdrop on the real you.   Schedule a virtual coffee with me at https://aspect.ipcc.ca/turning-the-page-podcast#grabcoffeewithchris              Follow the podcast on Instagram at https://www.instagram.com/turningthepage_podcast               If you’ve found this episode useful, or know of someone who could gain from it, I’d appreciate it if you would share it with them. Or subscribe and follow Turning the Page on Apple, Spotify or whatever podcast app you use!     Cheers, Chris