In this episode, we dive into the fascinating world of behavioral finance with Felipe Toews, CEO and Portfolio Manager of Toews Asset Management and co-founder of the Behavioral Investing Institute. Felipe shares his journey from Kansas to New York, detailing his early struggles, the lessons learned from market crashes, and how he built a business around helping financial advisors and investors navigate market uncertainty. We discuss why traditional portfolio strategies might be flawed, the role of behavioral coaching in wealth management, and Felipe’s new book, “The Behavioral Portfolio: Managing Portfolios and Investor Behavior in a Complex Economy.” You can pick up a copy of Felipe’s book on Amazon: https://a.co/d/5ULq3nR  Three Major Takeaways from the episode…Investor Behavior Drives Success (or Failure): Many investment mistakes stem from emotional decision-making. Understanding and managing investor behavior is just as crucial as portfolio strategy. Traditional Portfolios May Be Flawed: The classic 60/40 portfolio approach doesn't always protect investors from extreme market downturns. Felipe advocates for a more adaptive, risk-aware investment strategy. Financial Advisors Must Be Behavioral Coaches: It's not just about managing money—it’s about managing client emotions, expectations, and decision-making to help them stay on track for long-term success. Schedule a virtual coffee with me at https://aspect.ipcc.ca/turning-the-page-podcast#grabcoffeewithchris            Follow the podcast on Instagram at https://www.instagram.com/turningthepage_podcast             If you’ve found this episode useful, or know of someone who could gain from it, I’d appreciate it if you would share it with them. Or subscribe and follow Turning the Page on Apple, Spotify or whatever podcast app you use!   Cheers,Chris