Follow TUFFstory for updates: Youtube: https://www.youtube.com/@TUFFstory Instagram: https://www.instagram.com/tuffstory LinkedIn: https://www.linkedin.com/company/tuffstory/ Twitter: https://x.com/TuffStory Telegram: https://t.me/TUFFstory Website: https://tuffstory.com In this exclusive episode of The TUFFStory Podcast, host Amit Bhawani sits down with Aroon Patel, the driving force behind Sharpex, a brand that has revolutionized the gardening and forestry tools industry in India. With a remarkable 50-year legacy, Sharpex has grown from a family-run woodworking machinery business into a leading name in lawn care, gardening, and industrial tools. Join us as Aroon Patel shares the incredible journey of Sharpex, revealing the secrets behind its longevity and success. We dive deep into: ✅ The Origins & Evolution of Sharpex – From importing prototypes from Germany to setting up India's premier manufacturing unit. ✅ Innovations in Gardening & Forestry Tools – How Sharpex adapted global technology and became the No.1 brand in India. ✅ Expanding Beyond Borders – The global footprint of Sharpex, from India to international markets. ✅ Family Business & Leadership – Balancing tradition with modern business strategies across generations. ✅ Challenges & Triumphs – Navigating competition, technological advancements, and the ever-changing business landscape. ✅ Future of Gardening Tech – The rise of electric lawnmowers, sustainable solutions, and the growing home-gardening trend. With a legacy spanning five decades, Aroon Patel’s story is a masterclass in entrepreneurship, resilience, and business innovation. Whether you're an aspiring entrepreneur, a business enthusiast, or someone who loves learning about legacy brands, this episode is packed with valuable insights and inspiration. 🔔 Tune in this Monday to hear the full conversation! Don’t forget to subscribe to The TUFFStory Podcast for more real, raw, and inspiring business stories! #TUFFStory #AmitBhawani #AroonPatel #Sharpex #FamilyBusiness #Entrepreneurship #Innovation #GardeningTools #BusinessGrowth #Podcast Chapters 00:00 - Intro 03:28 - The Start of a 50-Year Legacy 08:43 - Innovation and Growth Strategy 11:37 - Adopting Global Designs for Local Success 14:50 - Balancing Quality and Innovation in Business 21:45 - From Local to Global Markets 27:43 - Role of Joint Family 29:20 - How to overcome Problems 31:13 - The Role of Young Entrepreneurs 34:11 - Future of SHARPEX - Impact of AI & Robotics 35:39 - Balcony Gardening: The Future of Urban Greenery 38:32 - Experience with AMAZON, Flipkart 40:10 - Do you Believe in Work Life Balance ? 42-20 - Advice to young entrepreneurs : The Secret to Longevity in Business 47:47 - Final note.