In this episode of Tuesday Art Chat, Kerri Dixon discusses the transformative potential of prints for artists, emphasizing that they can serve as a primary income source rather than just a supplementary option. She highlights three successful artists who have built their businesses around prints and explores various methods for producing and selling prints, including DIY printing, drop shipping, and hybrid models. Kerri provides insights into how artists can choose the right approach based on their career stage and audience, ultimately encouraging artists to simplify the purchasing process for their customers.

Takeaways

• Prints can be a main business model, not just a backup plan.
• Building an audience is crucial for selling prints.
• Different printing methods offer varying levels of control and profit.
• DIY printing allows for personal touches but requires significant investment.
• Drop shipping is a low-risk option for new artists.
• Hybrid models provide a balance of control and convenience.
• Successful artists often target younger audiences who prefer affordable prints.
• Quality control is essential in the printing process.
• Simplifying the purchasing process increases sales.
• Artists should embrace their identity and market their work confidently.

Chapters

00:00 The Power of Prints for Artists

07:13 Exploring Successful Print Models

14:14 Choosing the Right Print Strategy