In this episode of the Tuesday Art Chat podcast, host Kerri Dixon delves into the complex and emotional topic of pricing art. She discusses the psychological barriers artists face when determining the value of their work, emphasizing that pricing is not just a mathematical exercise but a reflection of worth, confidence, and fear. Kerri shares insights on market perception, the importance of understanding the collector's mindset, and the pitfalls of underpricing. She encourages artists to conduct thorough research to find their pricing sweet spot and to remember that their prices communicate the value of their art to potential buyers.

DOWNLOAD PRICING WORKSHEET

Takeaways

• Pricing can mess with your head.
• Pricing your art is never just about maths.
• You're not your buyer.
• If a piece is priced too low, they often don't value it.
• You don't have to be able to afford your own art.
• Finding your sweet spot starts with homework.
• Your price tells your audience how to view your work.
• Stop letting your own bank account be the yardstick.
• Art is a luxury good.
• Don't use your own wallet to decide your worth.

Chapters

00:00 The Emotional Landscape of Pricing Art

02:14 Understanding Market Perceptions and Value

05:07 Finding Your Pricing Sweet Spot

07:38 The Mindset Shift: Thinking Like a Collector