The official podcast of McCANN Health. An opportunity to connect across disciplines, companies, and countries in our mutual pursuit of endless truth-seeking.
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The official podcast of McCANN Health. An opportunity to connect across disciplines, companies, and countries in our mutual pursuit of endless truth-seeking.
Social media can feel taboo in the pharmaceutical industry. With so many legal and regulatory compliances to adhere to, some brands may not feel it’s worth the effort. Join Kendall Colletti as she chats with Zakkiya Miller, Director of Social Media Strategy at McCann Health New Jersey, to find out how pharma brands can thrive on social. They discuss the nuances of social media platforms, how they can be used for both patient and physician engagement, the differences between paid and organic media, and how pharma can take advantage of trending content.
Truth Well Spoken
The official podcast of McCANN Health. An opportunity to connect across disciplines, companies, and countries in our mutual pursuit of endless truth-seeking.
