Many people can’t wait to click that ‘skip ad’ button or scroll right past a promotional post, so how do capture our audience’s attention to make the most of it? Deana Rauh sits down with Ben Red, Dane Gianarkis, and Zakkiya Miller to discuss the line between advertising and entertainment and what can be strategically gained from blurring it. We consider what defines entertainment, its emotional experience, and its potential in healthcare marketing. View the Mirum Pharmaceuticals virtual reality Alagille syndrome example > Disclaimer: The views and opinions expressed by individuals are their own and not representative of MHNJ or IPG Health.