What separates a coach from a true leader? In this eye-opening episode of Truth Serum, I sit down with Tex McQuilkin—performance expert and host of the Captains & Coaches podcast—to break down what today’s athletes actually need.    We dig into: 🏋️‍♂️ Why most coaches miss the mark—and how to lead with impact 🧠 The mindset shift athletes actually need ⏱️ How much time you really need to train each week (hint: it’s not what you think) 🎯 Building standards, culture, and trust in a world that avoids both   This one’s a coaching clinic—brutally honest, deeply practical, and grounded in experience.   ✅ Fuel Your Performance – Protekt Products Electrolytes that actually work. Liquid, clean, and built for warriors. Hydration, energy, and recovery—backed by science and performance. 👉 http://protekt.com/truth   🏋️‍♂️ Train Hard. Recover Harder – Tuft & Needle Better sleep = better performance. Upgrade your recovery with the only mattress I recommend. 👉 https://tinyurl.com/truthserumpod   🥩 Wild. Healthy. Sustainable – Maui Nui Venison The most nutrient-dense red meat on the planet. Ethically harvested wild venison from Hawaii—packed with protein, low in fat, and insanely delicious. 👉 https://mauinuivenison.com/truth   🔪 Blades You Can Bet Your Life On – Half Face Blades Crafted for operators, adventurers, and people who demand the best. These knives are no joke. 👉 https://www.halffaceblades.com/   ⸻   #truthserum #captainsandcoaches #strengthcoach #performance    Tex McQuilkin Instagram: https://www.instagram.com/captainsandcoaches/?hl=en Train with Tex: https://marketplace.trainheroic.com/workout-plan/team/old-bull Podcast: https://open.spotify.com/show/4n14iFJRcIZLiZfRMDl846   Follow Truth Serum Podcast Instagram: https://www.instagram.com/tylermintonnutrition/?hl=en Podcast IG: https://www.instagram.com/truthserumpodcast_/?hl=en TikTok: @TruthSerumPod Website: https://ethosnutritioncoaching.com/ Newsletter: https://ethosnutritioncoaching.com/truth-serum-weekly-newsletter/