What does it take to lead in the long haul—and still do it with purpose? In this episode of Truth Serum, I sit down with Chip Morton, longtime strength coach and current performance leader for South Carolina Gamecock Football, to talk about the kind of strength that actually lasts.   We dive into: 🏈 What’s changed—and what hasn’t—after decades in college football ⚒️ Why the best coaches build men before athletes 🙏 How faith and family have kept him grounded through it all 🧠 Quiet leadership, legacy, and the cost of doing it right   This one’s not about flash—it’s about grit, conviction, and doing the job with heart. ⸻ ✅ Fuel Your Performance – Protekt Products Electrolytes that actually work. Liquid, clean, and built for warriors. Hydration, energy, and recovery—backed by science and performance. 👉 http://protekt.com/truth   🏋️‍♂️ Train Hard. Recover Harder – Tuft & Needle Better sleep = better performance. Upgrade your recovery with 15% OFF using code Truth_Serum15 👉 https://tinyurl.com/truthserumpod   🥩 Wild. Healthy. Sustainable – Maui Nui Venison The most nutrient-dense red meat on the planet. Ethically harvested wild venison from Hawaii—packed with protein, low in fat, and insanely delicious. 👉 https://mauinuivenison.com/truth   🔪 Blades You Can Bet Your Life On – Half Face Blades Crafted for operators, adventurers, and people who demand the best. These knives are no joke. 👉 https://www.halffaceblades.com/   ⸻ Chip Morton Gamecock Football: https://www.instagram.com/gamecockfb/   Follow Truth Serum Podcast Instagram: https://www.instagram.com/tylermintonnutrition/?hl=en Podcast IG: https://www.instagram.com/truthserumpodcast_/?hl=en TikTok: @TruthSerumPod Website: https://ethosnutritioncoaching.com/ Newsletter: https://ethosnutritioncoaching.com/truth-serum-weekly-newsletter/