In this episode, Julia Hornaday, global head of marketing at Turnkey Consulting, breaks down the balance between brand and demand. We talk content that converts, the rise of AI, and why oversimplifying strategy can cost you. Julia also shares her take on attribution, content overload, and what’s next for marketing.
Things to listen out for:
02:51 - The importance of brand building for conversion
04:38 - Understanding the 95/5 rule in content marketing
06:17 - Differences in B2B content strategy
08:32 - The complexity of the buyer journey
09:22 - Understanding MQLs and sales dynamics
15:10 - Navigating AI in marketing
16:35 - The role of quality content in a saturated market
17:53 - Adapting to new content formats
19:28 - The evolution of information in sales
22:14 - The value of integrated marketing strategies