Why it's so important to understand your buyer journey

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Truth, Lies and B2B Growth

ROMI

18 episodes

2 days ago

Truth, Lies & B2B Growth is the podcast for founders, CEOs and GTM leaders wrestling with the new realities of marketing in complex B2B sales. If your growth has plateaued and you’re unsure which strategies, tools or people to trust - you’re not alone. Buyers increasingly self-educate. Channels are saturated. Old tactics are failing. And AI is changing the game faster than most can keep up. Everyone is searching for what’s new and what works, while also dealing with some serious FOMO. Building on the success of Season 1 (…B2B Tech), Season 2 takes the podcast beyond tech, to tackle the bigger

Marketing

Business

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All content for Truth, Lies and B2B Growth is the property of ROMI and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Why it's so important to understand your buyer journey

Truth, Lies and B2B Growth

37 minutes 52 seconds

4 months ago

Why it's so important to understand your buyer journey

In this episode, we explore how to effectively blend digital engagement with human-led interactions throughout complex B2B sales processes. We discuss common problems when companies rely too heavily on digital-only or human-only approaches, the importance of mapping buyer journeys, and practical strategies for timing transitions between digital tools and sales team involvement to reduce buyer regret and improve our conversion rates.

Things to look out for:

00:00 Navigating the B2B Buying Process

00:41 Combining Digital and Human Interactions

01:35 The Importance of Consistency in Messaging

07:55 The Role of Human Interaction in Complex Sales

12:00 The Importance of Combining Digital and Human Elements

15:46 Efficiency vs. Effectiveness in Sales

19:10 Framework for Understanding Buyer Journeys

25:53 Building a Comprehensive Buyer Journey Strategy

26:18 Building from the End: A Strategic Approach

30:55 The Importance of Bridging Sales and Marketing

33:00 Optimizing the Buyer Journey for Success

37:32 Summary