The resurgence of Outbound: AI and the evolution of the SDR

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Truth, Lies and B2B Growth

ROMI

18 episodes

2 days ago

Truth, Lies & B2B Growth is the podcast for founders, CEOs and GTM leaders wrestling with the new realities of marketing in complex B2B sales. If your growth has plateaued and you’re unsure which strategies, tools or people to trust - you’re not alone. Buyers increasingly self-educate. Channels are saturated. Old tactics are failing. And AI is changing the game faster than most can keep up. Everyone is searching for what’s new and what works, while also dealing with some serious FOMO. Building on the success of Season 1 (…B2B Tech), Season 2 takes the podcast beyond tech, to tackle the bigger

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Business

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All content for Truth, Lies and B2B Growth is the property of ROMI and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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The resurgence of Outbound: AI and the evolution of the SDR

Truth, Lies and B2B Growth

27 minutes 23 seconds

5 months ago

The resurgence of Outbound: AI and the evolution of the SDR

In this episode, Craig and James dive into the resurgence of outbound marketing amid economic uncertainty. They explore how SDRs are evolving in modern sales, why tech-enabled personalisation is non-negotiable, and how signals and intent data are reshaping lead prioritisation.Things to listen out for:02:15 - The role of SDRs in modern sales05:00 - Integrating marketing and sales functions08:12 - The evolution of SDR roles11:00 - Tech-enabled outbound strategies11:40 - Leveraging technology in sales development13:25 - Understanding signals and intent data16:02 - The shift to multi-channel approaches18:45 - Personalisation and contextualisation in outreach21:02 - The evolution of sales techniques23:50 - The future of SDRs and AI integration