In this episode, we dive into HubSpot's recent announcement of the ChatGPT Deep Research Connector - the first CRM integration that allows ChatGPT to query and analyse your HubSpot data directly. We explore why this integration represents a fundamental shift in how businesses can leverage AI for go-to-market success, while examining the critical security and data quality challenges that come with it.

Things to listen out for:

00:00 - Introduction to HubSpot and ChatGPT integration

02:49 - Deep Research Connector: Transforming CRM data utilisation

06:08 - Use cases: Enhancing sales and customer insights

08:46 - Data quality: The foundation of effective AI

11:59 - Security and compliance: Navigating AI risks

15:01 - Cultural shift: Embracing data-driven decision making

18:00 - Practical steps for data readiness

21:14 - Conclusion: The future of AI in B2B sales