How thought leadership wins attention, trust and business with Nic Peck

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Truth, Lies and B2B Growth

ROMI

18 episodes

2 days ago

Truth, Lies & B2B Growth is the podcast for founders, CEOs and GTM leaders wrestling with the new realities of marketing in complex B2B sales. If your growth has plateaued and you’re unsure which strategies, tools or people to trust - you’re not alone. Buyers increasingly self-educate. Channels are saturated. Old tactics are failing. And AI is changing the game faster than most can keep up. Everyone is searching for what’s new and what works, while also dealing with some serious FOMO. Building on the success of Season 1 (…B2B Tech), Season 2 takes the podcast beyond tech, to tackle the bigger

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All content for Truth, Lies and B2B Growth is the property of ROMI and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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How thought leadership wins attention, trust and business with Nic Peck

Truth, Lies and B2B Growth

44 minutes 36 seconds

3 months ago

How thought leadership wins attention, trust and business with Nic Peck

In today’s episode we are joined by Nic Peck of Coleman Parkes to discuss their recent thought leadership survey. We explore how thought leadership has evolved far beyond brand building into a direct revenue driver. Nic walks us through the specific strategies that distinguish high-performing content from the "sea of sameness" that characterises much of today's B2B content landscape.

Things to look out for:

00:00 The Importance of Thought Leadership in B2B Tech

03:09 Insights from the Thought Leadership Survey

06:01 The Role of Thought Leadership in Decision Making

08:30 Creating Relevant and Action-Oriented Content

11:05 The Seven Pillars of Effective Thought Leadership

16:47 The Future of Thought Leadership in B2B

21:34 Harnessing Insights for Personalization

26:21 Aligning Content Across the Buyer Journey

32:09 Identifying White Space in Thought Leadership

36:30 The Role of AI in Thought Leadership

42:08 Key Takeaways for Thought Leadership Success

If you want to explore the research for yourself: https://www.colemanparkes.com/thoughtleadership

If you wish to contact Nic via LinkedIn: https://www.linkedin.com/in/nicolapeck/