Avoiding B2B beige & the importance of listening to customers with Jennie Holmes

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Truth, Lies and B2B Growth

ROMI

18 episodes

2 days ago

Truth, Lies & B2B Growth is the podcast for founders, CEOs and GTM leaders wrestling with the new realities of marketing in complex B2B sales. If your growth has plateaued and you’re unsure which strategies, tools or people to trust - you’re not alone. Buyers increasingly self-educate. Channels are saturated. Old tactics are failing. And AI is changing the game faster than most can keep up. Everyone is searching for what’s new and what works, while also dealing with some serious FOMO. Building on the success of Season 1 (…B2B Tech), Season 2 takes the podcast beyond tech, to tackle the bigger

Marketing

Business

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All content for Truth, Lies and B2B Growth is the property of ROMI and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Avoiding B2B beige & the importance of listening to customers with Jennie Holmes

Truth, Lies and B2B Growth

45 minutes 37 seconds

11 months ago

Avoiding B2B beige & the importance of listening to customers with Jennie Holmes

In this, our first guest podcast, we are joined by Jennie Holmes - a B2B Marketing Director and leading thinker in marketing & tech. We discuss the meandering role of AI, the danger of algorithms, the return to strategic foundations and her unique perspectives on why marketers need to find their own path to success. It’s packed full of insights, so definitely not one to miss.