Stop scrolling.  This is an emergency. Also, it's a hook.  A way to grab your listeners attention to increase engagement. How can lessons from social media impact our everyday communication? In this engaging conversation, Dave Thompson is joined by Dawn Faithfull and Matthew day – communication experts who excel in social media outreach and engagement.  They explore various aspects of communication and content creation, discussing the importance of authenticity, overcoming imposter syndrome, and the cultural shifts in how social media is perceived and utilized. They share personal experiences and insights on creating engaging content, the challenges faced in the process, and the evolving landscape of communication in the digital age. In this conversation, the speakers explore the nuances of personal branding, the importance of effective communication, and the challenges of navigating social media engagement. They discuss the humbling experience of being recognized for their work, the significance of crafting engaging hooks, and the evolving nature of audience engagement. The conversation also touches on the unintended consequences of marketing messages, the impact of negative feedback, and the necessity of authenticity in building connections. Ultimately, they emphasize the power of intentional communication and the importance of adapting to audience needs.  They discuss strategies for building a personal brand, overcoming the fear of starting, and the significance of engaging with others to enhance visibility and connection in the digital space. The dialogue highlights the evolving landscape of social media and the need for individuals to adapt and thrive within it. Truths: Authenticity is key in content creation. Overcoming imposter syndrome is part of growth. Engaging with your audience is crucial – don’t post and ghost! Quality content often requires multiple takes. Confidence in communication can be built over time. Understanding your audience is essential for effective communication. Personal branding can lead to unexpected connections and opportunities. Crafting effective hooks is essential for capturing audience attention. The nature of hooks evolves, requiring constant adaptation. Negative feedback is part of the process; thick skin is necessary. Authenticity in communication fosters deeper connections. Engagement metrics are crucial for understanding audience response. Intentionality in communication can enhance audience interaction. Understanding your audience is crucial for effective messaging. Social media is an attention economy where brands compete for visibility. Starting to create content is a significant hurdle for many. Consistency and authenticity are key to building a personal brand. Engagement with others' content is essential for growth. The algorithm rewards active participation on social media. Content creation should be fun and not feel like a chore. Don't be afraid to experiment and learn from your content. It's important to step outside your echo chamber for broader understanding.