Valerio and William are joined by Bassam Khoreich - Bassam has been a CSM for a number of years and is a vocal and passionate member of the global Customer Success community. We discuss the ins and outs of building a culture of CS within your own organization, some things that work well, and from the perspective of a candidate for a CSM role, how you can tell if your potential employer truly understands CS before you join them. Tune in for a great discussion!