Hey, it’s Justin True from True Experts! In this episode, I sit down with Becky Dahlen, a powerhouse in business growth, acquisitions, and strategy. Becky’s journey—from the legal world to fractional CMO to founding Archway SMB Simplified and BigStay Creative—is unreal. She’s all about helping small business owners think like investors and scale, buy, or exit profitably.

We cover:

• Why thinking like an investor is a game-changer for scaling, acquiring, or exiting your business
• How to build a flywheel where your business pieces work together for unstoppable growth
• The big challenges small biz owners face when creating a sellable asset and planning their exit
• Why a new wave of buyers is snapping up established businesses—and the post-acquisition struggles they hit
• How mindset, creativity, and disruption drive success in today’s market
• Empowering women in business with community, support, and capital through her Archway mission

Whether you’re dreaming of scaling your hustle, buying your next venture, or plotting a profitable exit, Becky drops actionable strategies you can use right now. Hit play and let’s grow together!Don’t forget to subscribe on YouTube, Spotify, and Apple Podcasts for more interviews with industry leaders!Connect with Hosts/Guests:JUSTIN https://www.instagram.com/thejustintruehttps://www.linkedin.com/justintrueBeki Darlinhttps://www.linkedin.com/in/bekidarlin/