In this episode of the True Expert podcast, I sit down with my long-time friend and digital marketing expert Ross Hornish, founder of Search Marketing Pros. Ross is a true authority in SEO, PPC, and paid social, with a proven track record of helping businesses like Terminix and MasterBuilt dominate their industries. Together, we dive into the ever-evolving world of digital marketing in 2025, covering everything from the impact of AI on content creation to strategies for local SEO and scaling a marketing agency.Ross shares his journey from corporate roles at FedEx and AutoZone to building his own agency, and we explore how businesses can adapt to current trends like AI-driven personalization, data-driven marketing, and the rise of retail media networks. Whether you’re a marketer looking to stay ahead or a business owner aiming to boost your online presence, this episode is packed with actionable insights you won’t want to miss.Key topics include:Ross Saunders’ journey in digital marketingThe impact of AI on SEO and content creationStrategies for local SEO and paid socialHow to adapt to 2025’s digital marketing trendsTips for scaling a marketing agencyDon’t forget to subscribe on YouTube, Spotify, and Apple Podcasts for more interviews with industry leaders!Connect with Hosts/Guests:JUSTIN https://www.instagram.com/thejustintruehttps://www.linkedin.com/justintrueROSS HORNISHhttps://www.linkedin.com/in/ross-hornish/