TRU, or Theater Resources Unlimited, was formed to promote a spirit of cooperation and support within the general theatre community by providing information and a variety of entertainment-related services and resources that strengthen the capacity of producing organizations, individuals producers, self-producing artists and other theater professionals.
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TRU, or Theater Resources Unlimited, was formed to promote a spirit of cooperation and support within the general theatre community by providing information and a variety of entertainment-related services and resources that strengthen the capacity of producing organizations, individuals producers, self-producing artists and other theater professionals.
3.17 Has an Increase in Diverse Shows Attracted a More Diverse Audience?
TRU Talks About Theater
59 minutes
2 years ago
3.17 Has an Increase in Diverse Shows Attracted a More Diverse Audience?
In the room: Marcia Pendelton, founder and president of Walk Tall Girl Productions, a boutique marketing, audience development and group sales agency for the performing arts with a special emphasis placed on the theater. Recent credits: MJ, Thoughts of a Colored Man, Lackawanna Blues and Skeleton Crew. In addition her company provided marketing services for Choir Boy, Saint Joan, August Wilson’s Jitney, and Sweat as well as significant group sales support for Tina: The Tina Turner Musical and Ain’t Too Proud: The Life and Times of The Temptations. The good news: the current season has shown a significant increase in works by black writers produced by more diverse teams. The bad news: this long-awaited uptick happened during the reluctant post-pandemic reopening of theater. Will this conscious effort to bring more diverse voices to the stage have a lasting effect? Has it changed the makeup of the commercial Broadway audience?
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TRU Talks About Theater
TRU, or Theater Resources Unlimited, was formed to promote a spirit of cooperation and support within the general theatre community by providing information and a variety of entertainment-related services and resources that strengthen the capacity of producing organizations, individuals producers, self-producing artists and other theater professionals.
