I created my own double feature this week - Relay at AMC, then 40-Year-Old Virgin at Phoenix Theaters. What should have been 3 hours of movies became 4+ hours because I sat through over an hour of ads and previews combined. Thirty minutes before each film started.This isn't just about wasted time - it's about being asked to pay in time after you've already paid. You arrive when the showtime says, but the movie doesn't actually start for half an hour. In what other business can you advertise a start time and then just... not start?Both theaters were nearly empty. Maybe 3-4 people total in each showing. Movie theaters complain about losing business, but they're creating their own problem. They're operating like the art museum I used to work at - ticket sales feel like 20% of revenue, so customer experience isn't the priority.Vintage theaters that play classic films start on time. Maybe 5 minutes of fundraising talk, then straight to the movie. That's how it should work.

What's your movie theater experience like? Are you timing your arrival differently now? Let me know below.