🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore how GPT connectors are revolutionizing agency operations by securely linking AI to the systems where real work happens—email, calendars, files, and project tools. They unpack how these integrations move AI from a novelty to a true productivity engine, powering smarter, faster, more connected teams. You'll learn: ✅ What GPT connectors are and how they differ from traditional integrations ✅ How tools like Gmail, Drive...
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🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore how GPT connectors are revolutionizing agency operations by securely linking AI to the systems where real work happens—email, calendars, files, and project tools. They unpack how these integrations move AI from a novelty to a true productivity engine, powering smarter, faster, more connected teams. You'll learn: ✅ What GPT connectors are and how they differ from traditional integrations ✅ How tools like Gmail, Drive...
Building an Informed Marketing Budget: Part 2 – Recurring Costs
Trivera's AI Deep Dive for Digital Marketers
19 minutes
5 months ago
Building an Informed Marketing Budget: Part 2 – Recurring Costs
In this episode of the Trivera Deep Dive, Chip and Nova unpack the essential components of a recurring marketing budget. From SEO retainers to PPC management fees, analytics tools, and conversion optimization, they explore what businesses should realistically expect to invest each month—and why these costs matter. Key Takeaways: Realistic monthly budgets for SEO, SEM, and local targetingWhat goes into performance reporting and why it’s worth the costHow CRO tools and tactics can boost ROI ove...
Trivera's AI Deep Dive for Digital Marketers
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore how GPT connectors are revolutionizing agency operations by securely linking AI to the systems where real work happens—email, calendars, files, and project tools. They unpack how these integrations move AI from a novelty to a true productivity engine, powering smarter, faster, more connected teams. You'll learn: ✅ What GPT connectors are and how they differ from traditional integrations ✅ How tools like Gmail, Drive...
