"Everyone's got some level of effort to be inclusive, to have accessibility built in."

Shamsu Bhaidani, Founder at Bello has a history of working side-by-side with the market research industry. His latest venture, Bello (https://letsbello.com) offers simplified solutions for qualitative research.

Shamsu and his team started with the goal to make sure they could include everyone in research. They started from a product/feature view, making sure that all of their tech is as accessible and easy to use as possible, and supports people with different abilities, connection speeds and tech savviness.

The conversation is a great reminder to not assume tech proficiency - on the part of participants and researchers! Always be sure to check and double check that everyone can access everything they need to make the project successful and be "shepherds of the research".

Thanks to Shamsu for talking to TRIP from an inclusive research platform perspective!