Check the assumptions you have about target audiences - especially with Black consumers. Don't assume the data you have is enough, look into the nuances to guide your business decisions.
Dawn's team at Mahogany Minds helps brand teams not only ask questions, but to learn more but know the optimal questions to ask to get beyond initial perceptions.
On this episode Dawn talks about brands that have successfully - and sometimes less successfully! - connect with Black consumers.
Everyone's living a different experience and it's important to make Black customers feel seen. That indicates a long term commitment by the brand and helps create an authentic relationship with the brand.
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Connect with Dawn: https://www.linkedin.com/in/dawnvcarr/
Join Mahogany www.mahogany-minds.com
Work with Mahogany: www.mahoganyinsights.com
