"When we improve products for accessibility we improve the experience for everyone." 

Annabel Weiner, UX Manager, Accessibility at Ally inspires organisations to proactively ensure people with disabilities are included in usability work across the board, especially shifting it to the earlier side of research efforts. Including these voices early – especially in the prototyping and discovery stages – saves a lot of time in the development and testing phases later on.

Annabel also sympathizes with those struggling for those getting funding and suggests talking about how including those with accessibility really does improve market share and WOM recommendations.

Her challenge for TRIP listeners? Try to build accessibility into one of your routine research practices. And know it's OK to make mistakes and modifications! Just get comfortable asking about making modifications to ensure they can participate in the research.

Check out Annabel's recommended resources: https://inclusivedesign24.org/2025/ and https://www.deque.com/axe-con/