Dana Keilman from Morning Light Strategy shines on the opportunity for inclusive insights on aging. Aging is a commonality that, at its core, is a human need not impacted or influenced by politics, news, or pop culture. Over the decades, society has focused on the youth for new product development and marketing, but now it’s time to question that focus. Older adults, as well as caregivers, provide white space opportunities often overlooked by brands and corporations. There are stigmas associated with growing old, many of which feed into myths that result in a misunderstanding of who they really are. What you need to know is that they provide a wealth of insight and are a cohort with real purchasing power for business impact.
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For the past 25 years, Dana has worked with Fortune 500 clients to develop and launch new products and services. For Dana, innovation is grounded in thoroughly understanding people’s needs and identifying opportunities for her clients to meet those needs better than competitive options.
Recently, Dana launched Morning Light Strategy with Nicole Munsey to focus on the aging population and caregivers. Building on their past experience in consumer insights, they help clients innovate by more deeply understanding the needs, wants and opinions of older adults and their caregivers.
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