S05E02: Designing for the Person, Not for the Disability

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TRIP | The Research Inclusion Project

Kristin Spraggins and Katrina Noelle

33 episodes

5 days ago

TRIP is a self-funded podcast exploring representation and inclusion in the insights industry. If you’ve found value in our conversations, please consider supporting the show! https://buymeacoffee.com/trippodcast Your donation helps fund production and for the price of a cup of coffee, you can: 🔊 Get a shoutout for you and your business 🎙️Share your inclusive insight story to be featured on a future episode 💬 Just use the “Say something nice” box when you donate to leave your message or story—or email us a voice recording to share your voice directly! theresearchinclusionproject@gmail.com

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S05E02: Designing for the Person, Not for the Disability | Alka Baijal (Nissan)

TRIP | The Research Inclusion Project

33 minutes 8 seconds

1 year ago

S05E02: Designing for the Person, Not for the Disability | Alka Baijal (Nissan)

Recorded from the IIEX North America Conference in Austin, TRIP brings on Alka Baijal.

The Buzzback survey has identified 24% of the difference in ability, and many do not report this information. Alka leads the charge at Nissan in building foresight, which requires a deep understanding of the nuances of unique types of customers, including those who need accommodation or a disability to meet their needs. Having a positive experience with Nissan's products for those with different abilities is table stakes. From the screener to the qualitative research methodology, Alka and her team look to accommodate the person at the center of all our work.

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Alka Baijal is the Sr. Manager for Trends and New Methodologies in the Market Intelligence department at Nissan North America. She has over 20 years of experience in automotive and consumer insight research in the US, Europe, Asia and Australia. Alka partners with internal stakeholders and Nissan leadership to help define how best to serve future customers. Her current responsibilities include identifying the macro trends, values and mindsets that drive consumer behavior and mobility choices.

Before joining Nissan in 2006, she held various automotive research roles at General Motors and GM Holden. Alka holds a BA in Sociology from NYU, College of Arts and Sciences, and an MPA from the Wagner School of Public Service, NYU. Alka currently resides in New Jersey. In addition to keeping up with the lives of her two children and son in law, she enjoys travelling and discovering new places with her husband.