How did a random internship at eBay lead to a thriving career in advertising?
Dive into this episode of the Trillion Dollar Ads Podcast where Timmy Bankole reveals his unexpected journey from an eager intern at eBay to a key player in the ad tech scene. Hear firsthand how Timmy fell in love with the challenges and innovations of advertising and how he's shaping its future. Join us for a candid discussion on the seismic shifts in digital advertising and the personal stories behind the success!
IN THIS EPISODE
(00:00) Discover the Internship that Sparked a Career!
(01:30) What Happens When Third-Party Cookies Crumble?
(02:30) Early Changes in Advertising: A Personal Take
(04:00) Navigating Shifts: From Ad Sales to App Tech
(06:00) Is First-Party Data the Advertising Holy Grail?
(09:00) Strategies for Engaging Modern Audiences
(12:00) The Real Impact of Data Clean Rooms Revealed!
(15:00) How Small Publishers Can Innovate with Limited Resources
(18:00) The Balance Between Revenue and User Privacy
(21:00) Exploring Alternatives to Google's Dominance
(24:00) The Future of Publisher-Advertiser Relationships
(27:00) What Lies Ahead for Digital Advertising?
Host: Jayesh Easwaramony
APAC Digital Advertising & Martech Specialist | Founder, Spectra Global
Jayesh is a leading expert in APAC’s digital advertising and martech landscape and founder of Spectra Global, a consulting firm that helps media, telcos, and retailers accelerate adtech transformation and monetize data through cost-efficient platforms, growth marketing automation, and personalised CX strategies. Previously, he scaled InMobi across APAC, positioning it as a bold alternative to Big Tech by securing deals with top advertisers, agencies, and publishers, while executing over $400M in ad campaigns. He also led the award-winning Capstone team, which won over 60 awards for pioneering advancements in AR, chatbot, and location-based ads, blending data and creativity.
Guest: Timmy Bankole
Associate director, digital operations
South China Morning Post
Leading SCMP’s digital operations team, Timmy Bankole was formerly head of supply & operations at the advertising technology company, Blis Asia. He has years of experience from working in the media industry, with a specialised knowledge of programmatic and brand development, in areas including optimisation, developing teams and business development
https://www.linkedin.com/in/timmy-bankole-7a681152/
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Trillion Dollar Ads podcast
Welcome to the Trillion Dollar Ads podcast, where we explore the key trends and challenges in the advertising industry, especially in Asia Pacific. We discuss the unique characteristics and challenges of this diverse region with successful ad-funded business model leaders, including publishers, agency professionals, and ad tech players. Additionally, we examine the high percentage of ad dollars going to big tech in Asia Pacific and strategies for local publishers to compete. Tune in now!