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Trigger Strategy is now Tentacles
Tom Kerwin and Corissa Nunn
105 episodes
5 months ago

We’re Tom and Corissa from Crown & Reach.


With over 100 episodes, our podcast is the best bad podcast out there. By which we mean: raw, unfiltered, unedited conversations. We talk about strategy, sense-making, and the blurry edges between work and all the other stuff. Because sometimes feeling your way through the fog – with limbs outstretched – is the only way to move forward.


Hosted on Acast. See acast.com/privacy for more information.

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All content for Trigger Strategy is now Tentacles is the property of Tom Kerwin and Corissa Nunn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

We’re Tom and Corissa from Crown & Reach.


With over 100 episodes, our podcast is the best bad podcast out there. By which we mean: raw, unfiltered, unedited conversations. We talk about strategy, sense-making, and the blurry edges between work and all the other stuff. Because sometimes feeling your way through the fog – with limbs outstretched – is the only way to move forward.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Entrepreneurship
Business,
Management
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105: We've rebranded... Trigger Strategy is now Tentacles by Crown & Reach
Trigger Strategy is now Tentacles
23 minutes 47 seconds
5 months ago
105: We've rebranded... Trigger Strategy is now Tentacles by Crown & Reach

Hands up, who else loves a spot of brand-flavoured navel-gazing? 


Two years ago we picked the company name Trigger Strategy Group in a last-minute scramble for our first client project. The name has, shall we say, one or two issues. (On the upside, it was a perfect example of Hard Test Easy Life: if you can make something work despite its flaws, you know you might be onto something.) But it was about time we gave things some proper thought.


  • How naming a company in 20 minutes can haunt you for 2 years
  • The surprising violence baked into “trigger strategy” (thanks, game theory)
  • The difference between command, control, and cephalopods
  • What bees, psychiatric hospitals, and chatGPT have in common


In short, our company is now called Crown & Reach, and our podcast is called Tentacles.


Why? To find out, you'll have to listen...


References:


  • Hard Test Easy Life https://triggerstrategy.substack.com/p/stop-polishing-turd-products-with
  • Innovation Tactics Pip Deck https://pipdecks.com/products/innovation-tactics
  • Dave Kang's Octopus Life https://davekang.substack.com/
  • Taylorism - Frederick Taylor’s scientific management model
  • Coherent Heterogeneity, a concept from complexity thinking https://cynefin.io/wiki/Common_fallacies
  • Children of Time by Adrian Tchaikovsky
  • Other Minds by Peter Godfrey-Smith
  • Crown & Reach Website https://crownandreach.com/



Hosted on Acast. See acast.com/privacy for more information.

Trigger Strategy is now Tentacles

We’re Tom and Corissa from Crown & Reach.


With over 100 episodes, our podcast is the best bad podcast out there. By which we mean: raw, unfiltered, unedited conversations. We talk about strategy, sense-making, and the blurry edges between work and all the other stuff. Because sometimes feeling your way through the fog – with limbs outstretched – is the only way to move forward.


Hosted on Acast. See acast.com/privacy for more information.