Join Ethan Baird and Jake Bush as we talk about music, community, and the world around us.  We're joined by music marketing guru, Kimberly Sinclair!  (Also, surprise guest, Philly Folk Festival's Lisa Schwartz!) The obvious yet consistent disconnect between most creators and their art is in the delivery of art to an Audience.  "Marketing" is a word that many artists stomach with a sense of homegrown facebook posts, but marketing and promotion is an art unto itself and few do it at the level of Kimberly Sinclair. Her company Spincount  (https://www.spincount.ca/) has been named Company of the Year for over 10 years by the East Coast Music Association and Music Nova Scotia.  This week's conversation touches about the unique qualities involved in making marketing work and specifically in the additional challenges that have risen due to COVID-19.

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